There are lots of reasons why enterprises seek to improve the efficiency and outcomes of their innovation efforts. Competition, obsolescence, and extinction are three strong motivators for business leaders. Tapping into the startup community seems logical. Though wickedly talented, startups tend to make things no one wants. With a high failure rate, enterprise business leaders often see betting on startup success as being too risky (because in reality they don't make choices they make career decisions).
Enterprises want to think like entrepreneurs but need to launch at scale quickly, deriving revenues the enterprise recognizes and considers meaningful. Startups accelerate when they have an enterprise partner with market access who can fund, foster, and focus them on the right challenge.
Enterprises and startups, come learn about a community led open innovation approach where enterprises translate business needs into innovation challenges then match-make in the startup community to build knowledge and find breakthrough solutions. A pick, partner, and pilot strategy.
