In the congested allergy relief category (pun intended), how do you successfully launch a brand that breaks through and motivates consumers to try a new product during the sniffiliest season? Sanofi Consumer Health Care in Chattanooga teamed up with VaynerMedia to tackle this challenge for the Spring 2017 launch of their XYZAL Allergy 24HR oral antihistamine product.
Join Wes Atwood, Allergy Category Brand Manager at Sanofi Consumer Health Care in Chattanooga and Jesse Hutchison, Vice President at VaynerMedia Chattanooga, as they discuss the strategy behind Xyzal's launch with a social-first, insights-led approach aimed at targeting allergy sufferers with relevant and memorable brand messaging.
This discussion is intended to provide attendees with an understanding of how brands and organizations can leverage online conversations for valuable consumer insights, the approach to building a social-first communications strategy, and how to efficiently deploy creative at scale for real-time learnings and business development.
